Pros & Cons of Fictitious Business Names for Sole Proprietors
If you're thinking of starting a business for yourself and have no plans to have employees or partners, you kind of have an advantage in that you don't have to create what's called a fictitious business name. However, many sole proprietors still do that anyway. There are some definite benefits that come with having a name other than your own standing between you and customers, but sometimes it can seem like an unnecessary step.
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